Words With ScrabbleScrabble, Words With Friends, Lexulous

via www.itsartmag.com Scrabble campaign Hula – Sumo – Yoga Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Everything spots have been executed by different illustrators, in order to come out with the best diversity in the possibilities offered by SCRABBLE. Credits: Title: THE BEAUTIFUL WORD Advertiser/Client: MATTEL Product/Service: SCRABBLE Agency: OGILVY & MATHER, Paris Country: FRANCE Credit Details: Chris Garbutt Executive: Creative Director Ogilvy and Mather Arnaud Vanhelle: Copy Writer Ogilvy and Mather Benjamin Bregeault: Copy Writer Ogilvy and Mather Mihnea Gheorghiu: Copy Writer Antoaneta Metchanova: Art Director Ogilvy and Mather Alex Daff: Art Director Najin Ha: Art Director Ogilvy and Mather Benoit de Fleurian: Managing Director Ogilvy and Mather Marie-Charlotte Lafront: Group Director Ogilvy and Mather Herve Parizot: President Mattel Arnaud Roland Gosselin: Marketing Director Mattel